Jacquemet Invest, a subsidiary of the French group Jacquemet, is specialized in working wire and manufacturing springs. The company is now developing its own market in Eastern Europe, in the field of  manufacture of inserts and wire sub-assemblies, grids, cutting and stamping.

For Jacquemet, the advertising agency Green Roua conducted a campaign of e-mailing marketing.

Green Roua filters their databases, selecting the contacts which are relevant to the line of business of its customers. Thanks to this effective method, e-mails are sent to people who are interested in your products / services.

The rate of e-mail opening was high, 25.15% , while 8.58% clicked by visiting the company’s website and the video presentations.


For the Jacquemet campaign, the high degree of interest was also highlighted by the fact that those who opened the e-mail, returned to it several times. There were registered 457 unique visitors and 1,183 hits.

Moreover, the e-mail address has not been marked as spam by anyone.

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