Fairs and exhibitions represent major opportunities for promoting an organization. They are extremely powerful marketing tools in business development. These methods of advertising can be used by organizations that target individual consumers and especially by the companies which operate on the business to business market.
Advertising in fairs and exhibitions offers the opportunity of extending the products / services offered to existing customers and also to new customers.
Promotional events include participation at exhibitions and sponsorship. These techniques mix advertising, sales promotion and public relations.
Participation at exhibitional events is done by setting up companies’ stands at fairs, exhibitions and salons.
For customers who attend such events, Green Roua team provides a complete package of advertising services, which includes marketing strategy, concept of the exhibition stand, copywriting, design of the stand and promotional materials for the event, as well as the production.
Exhibition stands have added over time dialogue between market agents, in addition to the original commercial function of communication. The presence at such events allows taking various promotional actions, including the distribution of advertising flyers, organizing demonstrations, conferences, all these contributing to the increase of awareness.
In terms of economic results, attending fairs and exhibitions is assessed through the signed contracts, the volume of orders recorded, number of new clients contacted, selling some products and services for the first time, obtaining better prices.