Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio.The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68 % of marketers and agency executives think that digital video will be as important than TV programming in the next three to five years.
The IAB found that marketers and advertisers anticipate spending more than $10 billion on digital video in 2016. This was based on a survey of 360 advertisers and marketing professionals.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
Like anything else, display ads come with their own set of pluses and minuses. On the one hand, this form of advertising has flexibility. There are countless combinations of formats, sizes, and styles, allowing you to mix it up.
Display ads travel far, given the millions of websites reached by Google’s Display Network. Green Roua advertising agency can match your ads up to websites and apps based on keywords or your own targeting preferences.
They’re also fairly straightforward to measure. Display advertising analytics allow you to track the number of clicks, impressions and conversions the ad has generated in real-time, giving you an up-to-date picture of what is resonating with consumers’ perceptions.
But while display ads are so widely used, they’re also widely ignored. Because display advertising is everywhere, people tend to develop a bit of ad blindness. As a result, the average click-through rate across all formats is less than 1%.
Viewability of display ads is affected by ad blocking, the use of which has skyrocketed over the past year, particularly in Europe. The number of monthly active users totals 77 million in Europe, with more than a quarter of German Internet users and about 35 percent of those from Greece and Poland using ad blockers.