The best time to post on social media for maximizing engagement depends on each social network, your audience’s habits and their time zone.
Over 15 studies provide data which proves that posting at the best times will help you get more traffic, more engagement, more followers and higher sales. The results come from: Quick Sprout, Forbes, LinkedIn, Fannit, Elle & Co., SurePayroll, Fast Company, Huffington Post, Kissmetrics, Buffer, Dustin Stout, CoSchedule, TrackMaven, Later, Chron, MarketingProfs.
LinkedIn is for professionals, and they tend to use it around work hours, but not necessarily during the workday.
Midweek posting is optimal from 5–6 p.m.
- Tuesday at 10–11 a.m.
- Tuesday, Wednesday, and Thursday at 7:30–8:30 a.m., 12 p.m., and 5–6 p.m.
When to post on LinkedIn to get the most clickthroughs:
- 5–6 p.m.
- 7–8 a.m.
- 12 p.m.
Post on LinkedIn Tuesday, Wednesday, and Thursday at 7–8:30 a.m., noon, and 5–6 p.m.
Facebook is broadly used on mobile and desktop, at work and at home. It really depends on the audience as far as who and how they use Facebook.
The best time to post on Facebook is 1–4 p.m. late into the week and on weekends.
- Saturday and Sunday at 12–1 p.m.
- Thursday and Friday at 1–4 p.m.
- Wednesday at 3 p.m.
When to post on Facebook in general to increase your shares and clickthroughs:
- 1 p.m.
- 3 p.m.
- 9 a.m.
The best times to post on Facebook are Saturday and Sunday at 12–1 p.m.
Instagram users are on a platform meant for mobile, and that means they tend to use the network all the time, any time.
Instagram audiences are engaged throughout the week. Mondays should maybe get a little more attention.
- Monday and Thursday at any time other than 3–4 p.m.
- Videos any day at 9 p.m.–8 a.m.
- Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.
Here are the general best times to post on Instagram:
- 8–9 a.m.
- 2 a.m.
- 5 p.m.
Try Monday and Thursday at any time other than 3–4 p.m.