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What’s the story behind the design of logos chosen for the Olympics and Paralympic Games?
„Producing an Olympics logo is the world’s hardest graphic design challenge” says Fred Gelli, who created the identity for this year’s summer games in Rio de Janeiro. The Brazilian graphic designer developed a three-dimensional logo for Rio 2016, which depicts three colourful figures holding hands and linking feet. “It’s the first 3D logo in the history of the Olympics,” said […]
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